Identity

Persia Project | IT Company

For the Persia Project, the challenge was to develop a cohesive brand identity for an IT company comprising three distinct sub-brands: 'BackBaan', 'TechBon', and 'Feresta'. Each subset required its own unique design to reflect its specific focus and expertise, while still maintaining an overarching sense of unity within the Persia brand. Through meticulous design exploration, we crafted individual identities for BackBaan, TechBon, and Feresta, tailoring each one to align with their respective services and target audiences. Despite their differences, there is a deliberate integration and exchange between the sub-brands, symbolizing collaboration and synergy within the Persia ecosystem. This approach ensures that while each sub-brand retains its own distinct character, they collectively contribute to the strength and versatility of the Persia brand as a whole.

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