Identity
Tecnip | Construction Management
For TECNIP, the objective was to craft a comprehensive brand identity that resonated with the essence of the construction management industry. We utilized the letter "T" as a foundational element in both the logo and throughout the brand collateral to establish a cohesive visual identity. Beyond the logo, the brand identity was built upon principles of structure, stability, and modernism, echoing the core values of the company. The color palette, comprised of neutral grays, was carefully selected to evoke the materials synonymous with construction, while also conveying a sense of professionalism and reliability. Through meticulous attention to detail and a balance of clean design elements, we achieved a brand identity that not only reflects TECNIP's expertise but also communicates their commitment to excellence in every aspect of their business.
